New Rule is a collection of waifs and strays based in East London.
We act as both an artist collective and an independent publisher, focused primarily on illustration.
We provide a platform for new and emerging talent to showcase work alongside established artists,
through hosting themed exhibitions, and releasing the work in publications.

Reach out and touch us:
Email : [email protected]
Twitter : @newrulecollect
Instagram : newrulecollective
Facebook :